About Us — AuthentiFly

Our Reason

Why We Exist

The Gap

Most teams execute playbooks. High-performing teams combine those playbooks with judgment, relationships, and adaptability. As AI handles more of the routine work, that gap widens. The difference is human capability.

Behavior Change

You can't buy culture or capability. You build it by changing how people think and decide under pressure. That is where coaching and behavior science work.

The System

Change doesn't stick without reinforcement. We embed accountability and daily practice into your operating system so new behaviors become automatic, not fragile.

This is why we exist: to prepare your team to thrive as work changes.

Why Now

AI equalizes everything a company can buy.

Same tools — every company can buy the same software

Same information — the same data and playbooks are available to all

Same AI — the same models sit on every desk

Different human behavior — the behaviors, decisions, and conversations that determine how a company performs.

AI is no longer the competitive advantage. Human behavior is. It is the one variable AI cannot equalize, and the one thing no one else is instrumenting, reinforcing, and building into a permanent behavioral operating system. That is the company we are building.

People

Team & Advisors

Three founders, three different edges, one system. You work with us directly.

CHIEF EXECUTIVE OFFICER

Iwona Szewczyk

Iwona spent fourteen years inside corporate change, operations, and process improvement, including Procter & Gamble, living the exact pressure her clients now face. Coaching is what helped her rise above those challenges herself, and that experience launched a second career: Tony Robbins Results Coach training, ICF certification, 1,000-plus hours across 200-plus clients across the globe. That combination, an operator who became a master coach, is exactly why she understands what corporate leaders are up against, and how to help them excel through it.

Chief AI Officer

Yenvy Truong

Yenvy spent two decades as a serial entrepreneur, founder and CEO across multiple healthcare technology companies, building from concept through capital raises, scale, and mergers and acquisitions from both sides of the table. That meant executing inside high-pressure, highly regulated environments to deliver cutting-edge science and technology, fast. Having her own coach through it is what showed her coaching's value in exactly that kind of environment. Today, Yenvy helps leaders think innovatively, applying technology and AI more effectively to exceed goals under pressure and deliver results fast.

Chief Evangelist Officer

Alex Cabon

Alex has personally built and scaled sales teams and opened markets that didn't exist, first at PwC's global headquarters in London, then as founder of Synapse. That climb taught him a hard truth: a leader's own behavior sets the ceiling for everyone below them. He has spent over 10,000 coaching hours across 47 countries proving it. Today, as a master coach, Alex coaches executive leaders, opening up capabilities they didn't know existed and helping them exceed results and elevate their teams under real pressure.

Two colleagues reviewing pinned notes side by side in a sunlit room

A combination that can't be copied.